The second and final day of PostTrade 360° 2025 in Stockholm featured a session hosted by Euroclear Sweden on the booming ETP-market in the Nordics: The Nordic ETP-market – a story of innovation and growth.
PostTrade 360, day 2: The evolution and future of the Nordic ETP-market and conference wrap-up

Euroclear Sweden hosted a thought-provoking panel discussion on the rapid evolution and future outlook of the Exchange-Traded Products (ETP) market in the Nordics.
The panel brought together key stakeholders across the ecosystem—issuers, brokers, and infrastructure providers—to explore the growth drivers, regulatory developments, investor trends, and technological advancements shaping the ETP landscape. Panellists included representatives from Avanza, Nordnet, Société Générale and Vontobel.
Moderated by Jacob Berglund, Senior Product Manager – Fixed Income & ETPs Euroclear Sweden, the discussion emphasized the maturing Nordic investor base, the rise of sophisticated products, and the vital role of education and infrastructure in sustaining growth.

Key Takeaways:
- Strong Retail Base: The Nordic market is uniquely characterized by a well-educated and digitally savvy retail investor base, supporting quick adoption of new ETPs.
- Education is Central: All panelists emphasized that financial literacy and mandatory knowledge tests are critical to fostering long-term investor engagement.
- Crypto & Commodities Dominate Trends: High-leverage products based on indices, commodities (e.g., oil, gold), and cryptocurrencies (BTC, Solana, etc.) continue to lead trading activity.
- Innovation in Product Design: The market is gradually moving toward thematic and capital-protected ETPs, broadening investor appeal.
- Technology as a Growth Engine: Advancements in digital platforms, AI, and trading tools are not only enhancing the user experience but also enabling issuers to better respond to investor needs.
- Healthy Competition: The entrance of new fintech players and neobrokers has spurred innovation and improved pricing and access, while stakeholders agree on avoiding 'leverage races' that could harm market stability.
- Regulation Looms Large: Panelists acknowledged that evolving European regulatory frameworks will require industry-wide adaptability and collaboration.

“Competition is healthy. There is no doubt about it. Among other things, it fosters innovation. That's why we have this vibrant ETP-market here in the Nordics. Without healthy competition it would not have looked like that”, said Jacob Berglund.
Looking Ahead
All panelists agreed that the Nordic ETP market has a bright future, fueled by innovation, regulation, and a competitive spirit that centers the end investor experience. Emerging technologies, expanding product diversity, and collaborative stakeholder efforts will define the next chapter for ETPs in the region.

Sandra Holmqvist, Euroclear Sweden’s Chief Business Officer Financial Institutions, opened the day with a compelling panel on Omnibus vs Beneficial-Owner Accounts at the Nordic CSDs. Joined by industry leaders from ECSDA, SEB, and Citibank Europe, the session explored the strategic preferences shaping account structures and their implications for transparency and investor protection.
Wrapping Up PostTrade 360° 2025 in Stockholm
As the curtains have now closed on PostTrade 360° 2025, we reflect on two days of dynamic dialogue, strategic vision, and meaningful connections at Stockholm Waterfront. With over 1,600 delegates and 200+ speakers across 70 sessions, this year’s edition reaffirmed its place as Europe’s leading post-trade conference, to which Euroclear is proud to have been a key partner.
Hanna Vainio, CEO of Euroclear Sweden and Finland, opened the conference with a keynote that set the tone for the days ahead. Her message was clear: Euroclear is on the path to creating the preferred CSD of the Nordics. The Nordic transformation is not just a technical upgrade—it’s a strategic leap forward. She emphasized the importance of building a modern, resilient, and client-centric CSD for Sweden and Finland, one that reflects the evolving needs of the financial ecosystem.
The Heart of Europe’s Financial Market – In Action
Throughout the week, our first-ever external campaign, “The Heart of Europe’s Financial Market,” made its mark across Stockholm—from Arlanda Airport to Central Station. More than just visibility, the campaign sparked conversations and strengthened relationships with clients and stakeholders.
Thank You
To our speakers, delegates, and partners — thank you for making PostTrade 360° 2025 a success. Your engagement and insights are shaping the future of post-trade in the Nordics and beyond. Let’s continue the conversation.