Euroclear Sweden recognised as finalist at The Magnet Awards

The company was shortlisted in two categories, Strategy and Culture & Inclusion, highlighting the strength and impact of the “Heart of the financial markets” campaign and its long-term approach to employer branding and organisational culture.

While we want to congratulate this year’s winners, Euroclear Sweden is proud to have been selected as a finalist in a highly competitive field. Finalists are selected by a jury of industry experts and representatives from both B2C and B2B companies. The Magnet Awards is widely recognised as Sweden’s largest arena for employer branding, celebrating initiatives that combine creativity, strategy and measurable impact.

The jury’s motivation in the Strategy-category:

“A powerful and intelligent campaign with a big heart, where there has been a willingness to work with emotions in a rational environment. They have not only created a campaign - they have also made their value visible, which is the ultimate proof of a well-established strategy”.

The jury’s motivation in the culture & inclusion-category:  

“We want to highlight an inclusive employer branding campaign that has been developed from the inside out, with employees as a natural and integral part of the process. By listening to those who know what it is really like to work in an “invisible” company, a clear core message has been identified - symbolised by a heart - that gives the company a more human profile. The campaign has both strengthened internal pride and made the invisible visible. In a simple and credible way, it demonstrates that the company is at the centre of the Swedish financial market”.

“This recognition is ultimately a reflection of the strong culture we build together every day,” says Susanna Drakenberg, Head of HR at Euroclear Sweden. “Being named a finalist in both strategy and culture & inclusion confirms that our long-term approach – where people, values and business go hand in hand – truly makes a difference.”

The recognition reflects Euroclear Sweden’s sustained efforts to build a clear, value-driven employer brand rooted in its role at the centre of the financial ecosystem. The “Heart of the financial markets” concept has been a cornerstone in this work – strengthening both internal engagement and external visibility and increasingly shaping how the company is perceived as an employer.

Reaching the final stage in two categories highlights the strength of Euroclear Sweden’s employer branding communication in an increasingly competitive landscape. It also underscores how the “Heart of the financial markets” message has become well established – supporting both internal pride and a stronger external position with our clients.